Genre Research Case Study

 General Information of Black Widow

For the part A of my mid-term, my teammates and I had to do research on a movie that has the same genre of the film opening we will eventually make. Below is the first section of this assignment, which includes the general information of my chosen movie, black widow. Additionally, this section was done by one of my teammate, Jonathan Spence. 

The key information I learned from this section are the marketing methods used to promote the movie such as social media interaction, the people behind the production of the movie such as the cinematographer and distribution companies, and the target audience of this film. 

Section 1: General Information 

1. What is the movie about? 

Title of Movie	Black Widow
Tagline of Movie	She's Done Running from Her Past. Go back to where it all began! Her World.
What is the plot of the story? Three lines or more.	Former sleeper agent Natasha Romanoff reunites with another sleeper agent who was her former “sister”. After reuniting they discuss the experiences and decide to end the creation of new sleeper agents by destroying the red room. After Natasha reunites with the rest of her former family they are captured and brought to the red room, after destroying the red room the family goes their separate ways

2. General Information of Movie
Titles	Define	General Information
Production company/ companies.	A production company works on producing video content for a media platform.	Black Widow is produced by Marvel Studios
Distribution company/companies.	Distribution companies buy products from manufacturers and then resell or distributes it for a profit.	Black widow was distributed by Walt Disney Studios Motion Pictures
Screenwriter of film and/ writer of the film.	Screenwriters or writers of a film write content for visual mediums. This can include feature films, short films, television, commercials, and video games.	Black widow screenwriters are Jac Schaeffer, Ned Benson, Eric Pearson.
Name the director/ filmmaker of the film.	Film directors are the creative leads of the film that carry out the creative vision throughout the film process.	Black Widow director is Cate Shortland
Cinematographer	The cinematographer is the person responsible for the camera and light crew.	Black Widow cinematographer is Gabriel Beristain
Year the film came out.	The year a film came out is when a movie was distributed in movie theatres.	Black Widow came out on July 9th, 2021
Costume designer	Costume designer role in a film is to create outfits/costumes that fit specific characters on set.	The costume designers for Black Widow include Jany Temime and Lisa Lovaas.
What is the genre of the film? List any hybrid genres present.  Define the genre.	The genre of a film is the theme or category for a motion picture based on Mise en Scene. For instance, a film with the genre, action, would typically have fighting or violence.	Black widow’s genre is action/adventure as it is composed of many fighting scenes, chase scenes, and exciting stunts.

3. Actors (Main Actors) and the character they are playing. Describe the role they are playing. 

Actors Names	Character Names and descriptions (The role they are playing.)	Image of characters
Scarlett Johanson	Natasha Romanoff: In the movie she plays the protagonist who is an ex-avenger is on the run from the government. However, later she is hiding from both the red room (the place she hopes to destroy) and the government. She is playing the sister to another character in the movie Yelena Belova
Florence Pugh	Yelena Belova: Former sleeper agent regains her ability to think again once freed by another sleeper agent. After being awakened her goal was to reunite with her sister Natasha Romanoff and take down the red room so no other girls would become an agent like her
Rachel Weisz	Melina: Melina served as the mother figures to the two sisters in the story. She spent her past grooming the sister to be ready to become soldiers and was a sleeper agent herself. She reunites with the sister when they need her help in finding the red room and serves as the motivation for the Red Guardian
David Harbour	Alexei: AKA the Red Guardian. Plays as the father figure to the two sisters and escapes prison with the sister's help. He guides the sisters to Melina’s house where they were taken to the red room and helps by fighting enemies to buy Natasha time
Ray Winstone	Dreykov: The main antagonist of the movie. He is the man responsible for the creation of 1,000’s of sleeper agents and made the red room. He is motivated to kill Natasha because Natasha killed his daughter

4. Target Audience

Who are the persons targeted for this film? Is the film mainstream or niche? What information indicated your choice? 

Demographics	Age, gender, race, culture  Age: 13-40  Gender: (M)-60%/(F)-40%  Race: Russian  Culture: Russian
Psychographics	Market research categories  Attitudes: People with tough attitudes and bravery  Values: Family values  Fears: Fear of being captured or controlled.

5. Ways the film was marketed.  

Forms of marketing	Marketing strategies used to promote the film details…..
Print (2)	Posters, Picture, and Novels
Digital (3)	Social media posts, leaks, teasers on websites
Outdoor media (1)	Billboards
Moving images (Tv, trailers, commercials, clips, talk shows, etc.) (3)	Cast reactions on YouTube, commercials with GEICO, and Official trailers and teaser
Partnerships with other companies. (synergy) (4)	GEICO  BMW  Anda Seat  Urban Decay